There are lots of factors to consider when deciding whether or not to expand into a new location or focus on existing locations. Once having decided to move forward with a launch into a new area, most business owners know that they can’t simply say “here I am!” and expect consumers to flock to their business. There are definitely businesses where awareness in other markets is already strong and people already travel to the current locations from the new area. However, for most businesses this is not the case. This would be especially true for service based businesses where their customers rarely go to their location.
So how do you generate that initial traffic or even test market the interest in the other city, market area or location?